Transform Your Kent Small Business with Strategic SEO Services
Regardless of whether you’re a global business or a small start up in Kent, having a strong online presence is important. SEO (Search Engine Optimisation) can seem daunting if you don’t have any experience, but it doesn’t need to be.
One thing is true though, that cut and paste SEO service packages don’t always work.
Every small business in Kent is unique, so your strategy needs to be too.
The Basics – What Every Kent Small Business SEO Package needs to Include
SEO is the process of getting search engines to prioritise your website in rankings. Once a website is published, search engines crawl and index each page, assigning a quality score to it during the process.
When someone is performing a search query, search engines throw up the most relevant pages based on many ranking factors. The key to getting to the top is addressing a lot of these rankings and following search engine best practices.
Unfortunately, a lot of small businesses don’t think they can afford to work with Kent’s top SEO specialists to devise a sound SEO strategy, but this is where SEO Services for small businesses come in.
Before you can create an SEO strategy, you need to step back and think about what your goals are. For example, do you want to increase organic traffic by 15% in six months? Or do you want to generate more leads?
Knowing what your goals are will help us to determine what to include in your bespoke SEO strategy.
Beyond Basics – Additional SEO Services to Boost Kent SMEs Online
With more businesses online now in Kent, it’s more important than ever that your SEO strategy is up to scratch. As a leading small business SEO company in Kent, we can help you beat your competition to the top spot and become more visible to your target customers by providing our advanced SEO services, including:
- Technical SEO – as part of your SEO strategy, we analyse any potential friction points with your website’s performance so that each issue is identified and fixed, ensuring we get your web page ranking higher in search results pages.
- Keyword research – we deep dive into all relevant keywords in your business landscape and find the best long-tail keywords for your niche to ensure your website ranks higher on search engines and gets you a better ROI.
- SEO Content Writing – content is king, and needs to be relevant, up-to-date, and useful to the end user. As part of our services here at Egnetix digital, we can provide guidance on the type of content your website needs to be seen as a credible source by Google.
- Local SEO – an important part of your small business SEO strategy is local SEO. We will complete a full audit of your Google Business Profile and long-tail keywords to ensure you get more quality, localised leads.
- Analytics – before we get started with your small business SEO campaign, we will take a look at your current performance to give us the best understanding of how and where we can improve. We will track this over time to deliver measurable results.
SEO services don’t simply stop here, there are loads more aspects that can creep up midway through an SEO strategy or campaign your SEO specialist needs to be comfortable with adapting towards to ensure your website can thrive and grow online. At Egnetix Digital we do just this. Not only do we provide small businesses with SEO services. We remain flexible and adaptable to the ever changing SEO industry and requirements of what your SEO strategy requires.
Understanding SEO Reporting and Analytics for Kent Businesses
While data might seem overwhelming, it’s your secret weapon for ensuring you stay ahead of the competition as it can provide some incredibly valuable insights on how your customers are searching for your product or service.
At Egnetix Digital we can look into a variety of analytics such as:
- Website Traffic – we can see how many visitors your website is attracting as well as where they come from (organic search, social media, affiliate links). This helps us to understand your website’s reach.
- Keyword Rankings – we can see how your website ranks for your chosen keywords, this can help us to understand if your keywords are relevant and which ones are driving clicks to your site.
- Backlink Profile – we can see how many websites link back to yours, indicating your website’s authority and trustworthiness in the eyes of search engines.
- Local Search Visibility – we can track how often your business appears in local search results for relevant keywords eg. Plumber in Maidstone.
When it comes to reporting and analytics it’s important to mention that it doesn’t need to just include the list we’ve mentioned. Reporting and analytics is very much flexible and customisable to your business. So if there are custom actions you wanted to measure, new metrics you wanted to bring into the fold all of this is possible.
Ensuring you’re working with an SEO consultant that also specialises in delivering Google Analytics Consultancy Services, will ensure you’re already working with someone who has the skill set to deliver the full service you’re looking for.
The Importance of Local SEO Features for Kent Enterprises
Local SEO is extremely important for your small business in Kent as it can help to generate more interest from local customers. It prioritises increasing your rankings for local search queries, making it easier for customers in your area to find your business.
Local SEO can promote your business in many ways, including:
- Increased local visibility – if you have a strong local SEO strategy, when someone searches for your business in Kent, it will show at the top of the search results, directing more potential customers your way.
- Targeted traffic – local SEO also ensures your website appeals to people who are actively looking for your product or services. By using particular local keywords, you connect with people searching for your business, which could mean more conversions and sales.
- Trust and authority – ranking higher in local searches makes your business stand out as reliable and trustworthy.
- Brand Awareness – the more your business appears at the top of local search pages, the more likely people remember your brand leading to better brand awareness.
How to Choose the Right SEO Services in Kent
Finding the right SEO service for your small business can be daunting, especially when there are a lot of options and there are a few key things to look out for, including:
- Qualifications and Reviews – consider where you’re purchasing your SEO services from. Are they a specialist in the area? Do they have good reviews? Who have they worked with in the past?
- Comprehensive Analysis – a good SEO strategy will include an audit of your existing website and its ranking on SERPs. It will identify areas for improvement and develop a bespoke plan based on your goals.
- Ongoing Optimisation Strategy – a good service will include a plan for ongoing optimisation, which should include keyword research, content creation, link building, local SEO, and technical SEO.
- Regular Reporting – a decent strategy should also include regular analysis so you can track and make amendments.
Maximising SEO Benefits for Small Businesses in Kent
The digital landscape is changing rapidly, so getting your SEO strategy right is important if you want your small business to succeed in Kent. By embracing fundamental and advanced SEO techniques, you can start to see your website rank higher in Search Engine Results Pages.
If you’re not sure where to start, consider partnering with an expert SEO specialist in Kent. Here at Egnetix Digital we have a wealth of experience and tools available at our fingertips to tailor a strategy for your Kent based business.
By combining your local expertise with our SEO experience, we can help you to achieve your goals and attract more quality leads, so why not get in touch with us today?
Who are Egnetix Digital?
Egnetix Digital is a Kent based SEO consultancy with over 10+ years experience. We empower brands to achieve sustained business growth by optimising their website’s performance with effective SEO strategies. Recognising the significant impact of refreshing existing content, our hands-on experience has validated this approach as a key driver for comprehensive organic search success.