Boosting Kent Businesses – Mastering SEO for Online Success
If you’re a small business owner, you’ll no doubt want to get people attracted to your business, and that’s where SEO comes in. Having a good SEO strategy is important as it helps increase qualified traffic to your website, supports your business growth by delivering customers interested in your services or product, it can improve your business’ overall visibility and your brand’s awareness.
In Kent’s market landscape, it means making sure things like your Google Business Profile are up to date. That you show up in relevant local Kent-based searches, and that your content contains keywords that speak to what your audience are searching for.
Identifying Your SEO Goals in the Heart of Kent
Identifying your local SEO goals for the Kent location can be challenging. But having goals in place is vital for measuring the success of your SEO strategy. Without clear and measurable goals, it can be hard to track your progress and understand whether or not your efforts are paying off.
A good and achievable SEO goal should be specific to your business operations. Measurable, actionable, relevant, and time-bound (SMART):
- Specific – this means defining what you want to do and should serve as your main objective. For example, something like improving local traffic or increasing leads.
- Measurable – having goals is great, but without measuring it how will you know if what you’re doing is paying off? Being able to track and measure results with SEO tools such as Google Analytics, Serpstat, ahrefs, Google Search Console and Google Business Profile is key, and if you can’t measure one of your goals then it shouldn’t be a goal!
- Achievable – is your goal realistic?
- Relevant – does your goal align to your objectives?
- Time bound – when do you want to achieve your goal by? If you want to increase local traffic to your website, do you want to increase this by 10% over 6 months?
If you’re new to the world of SEO, and considering SEO for your Kent based business, and you’re unsure of what goals to set here, then as a leading SEO Consultancy in Kent we can help with this.
Customising Your SEO Strategy for the Kentish Audience
Once you have your goals in place, it’s time to customise your SEO strategy. A customised SEO strategy is an adapted SEO method unique to your business’s specific needs and goals. Through careful analysis of your goals, a custom SEO strategy maps out how your business can achieve them.
Why is this important?
Because no two businesses are exactly alike.
For example, a hairdressing business may have different goals to an ecommerce business (lead generation vs. driving sales).
An SEO strategy that’s customised to your business and the Kentish audience can help you to:
- Gain credibility in the marketplace
- Establish your business as an industry leader by showing in the top Google Search Rankings
- Drive relevant traffic to your business
- Improve your ranking on SERPs (Search Engine Results Pages)
The Role of Local SEO in Elevating Kent Businesses
Local SEO can seriously elevate your Kent business as it is the practice of optimising your online presence to interest more local consumers from search engines like Google. It prioritises increasing your rankings for geographical search queries, making it easier for customers in your area to find your business.
Local SEO can elevate your business in many ways, including:
- Increased local visibility – if you have a robust local SEO strategy, when someone searches for your business in Kent, it will appear at the top of the search results, driving more potential customers your way.
- Targeted traffic – local SEO also ensures your website attracts people who are actively looking for your product or services. By using specific local keywords, you connect with people searching for your business, which could mean more conversions and sales.
- Trust and credibility – ranking higher in local searches makes your business stand out as reliable and trustworthy.
- Brand Awareness – the more your business appears at the top of local search pages, the more likely people remember your brand leading to better brand awareness.
Navigating Kent’s Competitive Digital Space with Advanced SEO Techniques
Local SEO is incredibly important and unlike general SEO, which focuses on ranking in searches globally, local SEO targets geographically specific search queries. With advanced SEO techniques we can help you to optimise your website and online presence to attract local customers.
Let’s see how.
- Hyperlocal targeting – rather than targeting Kent as a whole, you should target specific towns or areas, for example “Balayage in Maidstone” or “Butchers in Canterbury”
- Google My Business (GMB) – it’s important to update your GMB profile. Fill in all details, add photos and ask customers to leave reviews.
- Long-Tail Keywords – rather than using generic keywords, use SEO tools to target specific or niche phrases such as “Vegan sausage rolls in Canterbury” or “Best place for Champagne in Maidstone” as this can lead to a higher percentage of conversions.
- Mobile Optimisation – with people now doing everything on their phones, ensuring that your website is optimised for smartphones is crucial as this can lead to you ranking higher in Google search results pages.
- Link building – consider partnering with other businesses in Kent to create backlinks.
- SEO Analytics – use tools like SEMrush or Google Analytics to track the performance of your website to see what’s working and what needs to be adjusted.
At Egnetix Digital we’re experts in delivering local SEO services and putting your business on the map. Find out more about our local SEO services.
The Path Forward for Kent Businesses in SEO
The digital world is booming with new businesses every day so getting your SEO strategy right is vital if you want your business to thrive in Kent. By embracing both fundamental and advanced SEO strategies, you can start to see your website climb in Search Engine Results Pages.
Remember – the key is in a robust SEO plan.
If you’re not sure where to start, consider partnering with a skilled SEO specialist in Kent. Here at Egnetix Digital we have a wealth of experience and tools available at our fingertips to tailor a strategy for your Kent based business.
By combining your local expertise with our SEO experience, we can help you to achieve your goals and attract more quality leads, so why not get in touch with us today?
Who are Egnetix Digital?
Egnetix Digital is a Kent based SEO consultancy with over 10+ years experience. We assist brands in achieving continuous business expansion by enhancing their website’s efficiency through SEO optimisation. We acknowledge the importance of revitalising existing articles, a strategy that our experience and execution have confirmed as essential for holistic organic search growth.