If you own a business and want customers to frequently visit your website, then building SEO landing pages is crucial to your success. You could fork out a huge amount of budget on hiring the best, most witty copywriter in the world.
However, if a search engine isn’t recognising a webpage fully for it’s topic and purpose then traffic may find it difficult to even make its way to the page through a search engine. Creating landing pages that focus on SEO and are purposefully built to drive in traffic through SEO can gain traffic sooner, which ultimately will lead to your preferred action such as leads, revenue and more.
Not only is a landing page your first opportunity to impress potential customers, but it also allows you the opportunity to rank higher on search engine results pages (SERPs). When you optimise your webpages for search engines, you give yourself every opportunity to start receiving organic traffic which will lead to more conversions and ultimately new customers.
Sounds ideal, doesn’t it? But how do you implement SEO landing pages correctly? and why is it crucial for your success? We’ll discuss everything you need to know about SEO landing pages and how it can improve organic site traffic.
Let’s get started.
What is a SEO landing page?
When it comes to your marketing strategy, SEO should play an essential part as it allows you to gain website traffic simply based on search engine searches. This could be someone searching for information you provide, a product, or a service. When a prospective customer clicks on your link from a search engine such as Google, the page they start on is a Google Search Results Page which can also be referred to as an SEO landing page.
An SEO landing page is a web page built for purpose. It’s designed to focus on a particular keyword or set of keywords you want to drive traffic in from as you have a solution for those search queries. When a user reaches your landing page, they’ll hopefully see an answer to their search query. This will be shown in the form of relevant topical content, images, call to actions, reviews if required depending on the action you’re trying to get them to complete on the page.
A successful SEO landing page is a page that is brilliantly written to rank well and continue to grow for the phrases it’s focused on. While also encouraging and persuading consumers who find the page to freely and willingly complete the action the page is recommending.
Why should you be creating an SEO landing page?
For you to accomplish continuous business growth online, your website needs one very important thing: targeted consumer traffic. Users interested in what you have to offer? That means you are actively targeting your desired customer demographics. Without your target consumer landing on your website, it serves very little purpose which is why SEO is so important.
SEO landing pages are designed with the consumer in mind. They use searchable queries also known as keywords in a tactical way to ensure an uplift in organic traffic to your website. The better your site ranks for keywords; the more you’ll likely drive in organic traffic.
While SEO landing pages are incredibly valuable for improving traffic it is worth noting that it may take time to see results. This is because, like gardening, SEO needs to be nurtured in order to grow and be successful. Websites that continually work on their SEO will see stable growth in organic search traffic and an improved position on SERPs.
What does an SEO landing page need?
SEO best practices will ensure your landing page ranks higher in SERPs and will ensure you reach your target audience. With targeted keywords and the right SEO tactics, you will attract new customers looking for your product or service. This allows you to produce more leads and boost your conversion rate therefore allowing you to organically grow your business.
Below are some SEO best practices to follow when creating your landing page:
With SEO, every detail counts including your landing page URL which is classed as a ranking factor. While most visitors coming to your website won’t look twice at your URL, search engine algorithms will. The URL you choose helps search engines to understand and communicate the information on your page and this is why you want to ensure your targeted keyword shows up in your URL. For example, if your landing page is about “the best marketing courses in Dublin” your URL should be something like “yoursite.co.uk/best-marketing-courses-Dublin”.
Specific keyword selection
There are a variety of key factors and metrics that search engines use when deciding what pages to display for a search query; however the most important is keywords also referred to as phrases and queries. Focusing on keywords and implementing them across your landing page helps search engines to understand what your page is about. This ensures Google can perfectly pick up the topic of the page and match it with the consumer who has the search intent to want to see it.
Keyword research is incredibly important, and while it can be a long process, it will pay dividends in the end. Working with an SEO consultant, they’ll be able to complete this process for you based on your requirements. This will ensure the right SEO tools are used to ensure you’re finding the right keywords to focus on as you build out for your webpage.
Implementation of keywords
Once you’ve selected your target keywords, you need to strategically place them across your landing page. To begin ranking higher on SERPs you should consider including them in the following places:
- Used within H1
- Used with subheadings
The URL for your landing page is incredibly important to ensure you are conveying to search engines and visitors what your page is about. When you add your target keyword to your URL you can ensure that search engines will pick this up and list you when a visitor types in a search query relating to your niche.
If you want to ensure that search engines pick up your website, then you need to include your keywords in your metadata. It’s a major ranking factor, implementing metadata. Metadata is the text that appears on SERPs. It includes the meta title and meta description. These components have an impact on whether someone clicks through to your website or goes on to another.
Your metadata should be specific yet descriptive, explaining what it is you’re offering. Many website hosting companies will allow you to edit your metadata quickly and efficiently and you can also use metadata previews to test your title and description.
Used within H1
You should consider using your keywords in your H1 tag. Every page should only be using a single H1 tag. When you put your keywords into your H1 tags, you’re implementing another major ranking factor. It signals to search engines that your site is recognised for those set of search terms supporting your ability to rank for phrases better.
Used within subheadings
Subheadings also have a significant impact in ensuring your content shows up on SERPs. Also known as H2-H6 tags, these can be used strategically to enhance the quality of the content on your landing page. This will firstly deliver fantastic visual structure throughout your content for users while also delivering further SEO signalling intent for the landing pages topic.
While keywords are incredibly crucial to your SEO success, if you over stuff your landing page with them or use them in an unnatural way, your content won’t rank or read well.
Word count for SEO landing pages
It’s important that your landing page has the right word count in order to compete well with competitor pages. Your content should be clear, concise with a great call to action as this ensures visitors engage better with your website and are guided through the sales funnel.
SEO landing pages can add serious value to your business and digital marketing strategy. It helps to get your target audience to your website improving traffic, which can ultimately improve leads, revenue and more.
Egnetix Digital an SEO consultant in Kent can help your business to maximise your webpages as much as possible from an SEO standpoint. This will enable consistent online growth supporting the overall growth of your business.
Why work with an SEO Consultancy like Egnetix Digital?
Egnetix Digital is an SEO consultancy with over 10+ years’ experience. We can help brands and marketing agencies with all aspects of SEO ensuring you are set up for success right from the start.
If you have been thinking about hiring a consultant to deliver SEO services for you then look no further than Egnetix Digital. We can give you a personalised touch with fantastic, deliverable results so why not get in touch today to see how we can help you with your SEO efforts.